Coca-Cola® Creations is a platform created by Virtue and Coca-Cola® that taps into Gen Z passion points in unexpected product innovations drops - always keeping the mystery around the flavor profile.
For this Creations’ Drop, we wanted to give Gen Z a Taste of the Future.
A distant, utopian future were optimism and positivity reign supreme, and human creativity and artificial intelligence come together to make the world a better place.
With two years in the making, Coca-Cola® Y3000 was the first Coke product launch that used AI throughout the whole process - from big data treatment and analysis, to can design inspiration and digital experience.
For this global launch - launching it in more than 30 markets - we created a completely new futuristic world, a can-enabled digital experience that brought the Y3000 into 2023, as well as partnerships with both an iconic futuristic brand and the most futuristic media space.
Welcome to the Y3000.
