I know, I know. There’s AI in everything these days. A bit of a bummer, tbh.
But in 2023, when AI was still not mainstream, we had the unique chance to create a new Coke flavor for Coca-Cola® Creations. A flavor that gave Gen Z a Taste of the Future. So we infused a century-old brand with some futuristic AI - and Coca-Cola® Y3000 was born.
With two years in the making (and a bunch of late-night calls, global presentations, and a LOOOOOOT of testing and research) this was the first Coke launch that used AI throughout the whole process - from big data treatment and analysis, to can design inspiration and digital experience.
Launched globally in more than 30 markets - we created a completely new futuristic world, a can-enabled digital experience that brought the Y3000 into 2023, as well as partnerships with both an iconic futuristic brand and the most futuristic media space.
