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Korean Air "Go Korean"

Korean Air, Korea’s flagship airline, asked Ogilvy Shanghai to create a global campaign that not only could bring the brand to the 21st century but also redefined how an (Asian) airline should walk and talk.

We made Go Korean.

 Go Korean is an energetic invitation to fly with an airline that believes different is good, that food should always excite and that beauty should always be captivating.    Korean Air obsesses over the details so that you are free to let go and  immerse in a culture that runs deep.

Go Korean is an energetic invitation to fly with an airline that believes different is good, that food should always excite and that beauty should always be captivating.

Korean Air obsesses over the details so that you are free to let go and immerse in a culture that runs deep.

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