2015. Uber was growing faster in Portugal and taxi drivers were still stuck in 1520.
Cooptáxis, a Portuguese taxi company wanted to shake things up. Despite being labeled as old-fashioned and traditional, they wanted to be seen as modern in their unique way.
The result was a series of videos where real taxi drivers were the stars, showing everyone that the usual taxi drivers can be more modern than ever.
This campaign was in the most viewed YouTube videos in December 2015 in Portugal.
CD: Gilberto Barros // CW: Nuno Dores // AD: Inês Meireles