Nuno Dores

Go Korean "Food & Quality" Campaigns

Apart from creating the brand campaign and setting the tone for the airline, Korean Air asked Ogilvy Shanghai to create two side campaigns for Go Korean focused on their greatest assets: the freshness of the food they serve on board and the quality of their service.

This is Go Korean for Food and Go Korean for Quality.


For the quality campaign, we wanted to highlight their brand new First Class Kosmo Suite 2.0 seats as well as their best-in-class Economy seats. No matter where you sit on a Korean Air flight, expect nothing less than industry-leading space and comfort.