Apart from creating the main brand campaign, we also created two side campaigns focused on Korean Air’s greatest assets: the freshness of the on-board food and the quality of their service. Once we found out that Korean Air owns a farm in Jeju, we knew that had to be a story that everyone should know about.
Sit back, relax, and enjoy your meal. This is Go Korean for Food and Go Korean for Quality.
For the food campaign, we decided to highlight the freshness of the ingredients they use in their awarded in-flight meal. It’s not every day that you see an airline claiming they own a farm.
For the quality campaign, we wanted to highlight their brand new First Class Kosmo Suite 2.0 seats as well as their best-in-class Economy seats. No matter where you sit on a Korean Air flight, expect nothing less than industry-leading space and comfort.