As part of every drop, a sensorial video introduces the theme and flavour for the Creations.
In collaboration with atmos Japan, we created a series of highly coveted limited edition merch pieces, available at their Shinjuku store.
Coca-Cola® Creations is a platform created by Virtue and Coca-Cola® that taps into Gen Z passion points in unexpected product innovations drops - always keeping the mystery around the flavor profile.
For each drop, we create an immersive world that taps into next level tech, experience design and partnerships, designed to create cultural hype and brand affinity.
Coca-Cola® Soul Blast was the final creations launch of 2022. For this specific drop, we explored Gen-Z’s unprecedented love for anime, celebrating the comeback of one of the most iconic series of all time: BLEACH
