Our sensorial video introduced the partnership and got everyone excited for the flavor-drop.
In collaboration with atmos Japan, we created a series of highly coveted limited edition merch pieces, available at their Shinjuku store.
An AR game activated through the can allowed everyone to find their bankai to fight evil orbs and collecting power ups to ultimately unleash their personalized Soul Blast.
Launched only in Japan, PRC, HK, and Taiwan, the collab travelled the world and ended up on eBay selling at 10x the launch price.
