2020 was a year full of ups and downs. Some might say more “downs” than “ups”. In this case, I would say it’s a balance.
While I was freelancing at Grey, we’re able to pitch and win the Global launch of the newest OnePlus 8T - with multiple back and forth zoom meetings happening between Shanghai, Shenzhen, and New York.
In the end, the client followed a different visual approach, while keeping one of the concepts that we presented. A global concept for a generation labeled by what they do, not by who they are. A generation of ultra thinkers, ultra doers, and ultra creators. A generation that stops at nothing.
This is the thought behind ULTRA STOPS AT NOTHING, as well as some of the materials already released by the client to create hype for the phone launch.
The OnePlus 8T was released to the public on October 16th.